Integrating apathy and myopia into a green purchase intentions model for low involvement products


COŞKUN A., Polonsky M., Vocino A.

Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 30 November - 02 December 2015, pp.1

  • Publication Type: Conference Paper / Summary Text
  • City: Sydney
  • Country: Australia
  • Page Numbers: pp.1
  • Akdeniz University Affiliated: Yes