Perceived value and its impact on travel outcomes in youth tourism


CABER M. , ALBAYRAK T. , Crawford D.

JOURNAL OF OUTDOOR RECREATION AND TOURISM-RESEARCH PLANNING AND MANAGEMENT, vol.31, 2020 (Journal Indexed in SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 31
  • Publication Date: 2020
  • Doi Number: 10.1016/j.jort.2020.100327
  • Title of Journal : JOURNAL OF OUTDOOR RECREATION AND TOURISM-RESEARCH PLANNING AND MANAGEMENT
  • Keywords: Youth tourism, Value, Satisfaction, Word-of-mouth, Revisit intention, WORD-OF-MOUTH, CONFIRMATORY FACTOR-ANALYSIS, YOUNG TOURISTS, CONSUMPTION VALUES, REVISIT INTENTIONS, DESTINATION IMAGE, SERVICE QUALITY, SATISFACTION, LOYALTY, PERCEPTIONS

Abstract

Understanding the tourism-related behaviours and attitudes of the next generations is worth to investigate by researchers, since their demand structure will shape the future of tourism sector. Therefore, this research particularly focuses on young travellers. In the study, value perception of young tourists about a nature-based tourism experience and its influence on travel outcomes, such as overall satisfaction, word-of-mouth (WOM) and revisit intentions, are examined by a case study performed in Olympos, Antalya-Turkey. Value construct is shown to have three components: functional, social and epistemic values. Perceived social value is identified as the least satisfying dimension of the value. Structural equation modelling results show that value perception positively and statistically impacts overall satisfaction, WOM, and revisit intentions, while overall satisfaction has a positive effect on WOM and revisit intentions. The study findings both extend the literature on young traveller behaviours and suggest useful managerial implications for the nature-based destination authorities.