The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research

Büyükdağ N., Soysal A. N., Kitapcı O.

JOURNAL OF RETAILING AND CONSUMER SERVICES, vol.55, 2020 (SSCI)

• Publication Type: Article / Article
• Volume: 55
• Publication Date: 2020
• Doi Number: 10.1016/j.jretconser.2020.102112
• Journal Name: JOURNAL OF RETAILING AND CONSUMER SERVICES
• Journal Indexes: Social Sciences Citation Index (SSCI)
• Akdeniz University Affiliated: Yes