How to create flow experience during travel: The role of destination attributes


KARASAKAL S., ALBAYRAK T.

JOURNAL OF VACATION MARKETING, 2021 (Journal Indexed in SSCI) identifier

  • Publication Type: Article / Article
  • Publication Date: 2021
  • Doi Number: 10.1177/13567667211053386
  • Title of Journal : JOURNAL OF VACATION MARKETING
  • Keywords: Flow experience, destination attribute perceptions, satisfaction, resort destination, Antalya, TOURIST SATISFACTION, PLS-SEM, BEHAVIORAL INTENTIONS, PERCEIVED VALUE, IMPACT, QUALITY, CHINESE, MODEL, ANTECEDENTS, PERCEPTIONS

Abstract

Despite numerous studies investigating flow experience in the adventure tourism context, there is a lack of research concentrating on tourists' flow experience during travel. This study aims to explore the relationships amongst destination attribute perceptions, flow experience (consisting of focus attention, time distortion, and loss of self-consciousness components), and satisfaction variables. By adapting a quantitative research method, 938 data were collected from British, German, and Russian tourists visiting Antalya, Turkey. The study results reveal that destination attribute perceptions significantly affect flow experience components, which influence tourist satisfaction. Theoretical and practical implications of the study findings are discussed, and some recommendations concerning future research are provided.