Push or pull? Identifying rock climbing tourists' motivations


CABER M. , ALBAYRAK T.

TOURISM MANAGEMENT, vol.55, pp.74-84, 2016 (Journal Indexed in SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 55
  • Publication Date: 2016
  • Doi Number: 10.1016/j.tourman.2016.02.003
  • Title of Journal : TOURISM MANAGEMENT
  • Page Numbers: pp.74-84
  • Keywords: Rock climbing, Motivation, Push and pull factors, Destination, Experience, ADVENTURE TOURISM, RISK-TAKING, SATISFACTION, PERFORMANCE, EXPLORATION, DESTINATION, EXPERIENCE

Abstract

The aims of this research are to clarify the motivations of rock climbing tourists by using a push and pull framework and to investigate the relationship between tourist motivation and overall satisfaction. In a survey of 473 rock climbing tourists in the Geyikbaym region in Antalya, Turkey, the most important push motivations were identified as 'physical setting' and 'challenge', while 'climbing novelty seeking' and 'climbing tourism infrastructure' were the most important pull motivations. Furthermore, the findings of this study indicated that overall satisfaction of rock climbers can be determined by their push and pull motivations. The results also showed that motivations of rock climbers differ according to their experience levels. The paper ends with theoretical contributions of the study and its managerial implications. (C) 2016 Elsevier Ltd. All rights reserved.