Swaminathan, V. And KUBAT DOKUMACI, U. 2021. Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality. JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE , vol.31, no.3 , 260-272.

Swaminathan, V., & KUBAT DOKUMACI, U., (2021). Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality. JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE , vol.31, no.3, 260-272.

Swaminathan, Vanitha, And UMUT KUBAT DOKUMACI. "Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality," JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE , vol.31, no.3, 260-272, 2021

Swaminathan, Vanitha And KUBAT DOKUMACI, UMUT K. . "Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality." JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE , vol.31, no.3, pp.260-272, 2021

Swaminathan, V. And KUBAT DOKUMACI, U. (2021) . "Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality." JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE , vol.31, no.3, pp.260-272.

@article{article, author={Vanitha Swaminathan And author={UMUT KUBAT DOKUMACI}, title={Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality}, journal={JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE}, year=2021, pages={260-272} }