Çizel, B. Chapter 8: A guide to the successful use of case study in marketing management research. 2021. In Handbook of Research Methods for Marketing Management , Edward Elgar , London, 193-209.

Çizel, B., (2021). Chapter 8: A guide to the successful use of case study in marketing management research. Handbook of Research Methods for Marketing Management (pp.193-209), London: Edward Elgar .

Çizel, BEYKAN. "Chapter 8: A guide to the successful use of case study in marketing management research." In Handbook of Research Methods for Marketing Management , 193-209. London: Edward Elgar , 2021

Çizel, BEYKAN. "Chapter 8: A guide to the successful use of case study in marketing management research." Handbook of Research Methods for Marketing Management , Edward Elgar , 2021, pp.193-209.

Çizel, B. (2021) "Chapter 8: A guide to the successful use of case study in marketing management research", Handbook of Research Methods for Marketing Management . London: Edward Elgar .

@bookchapter{bookchapter, author ={BEYKAN ÇİZEL}, chaptertitle={Chapter 8: A guide to the successful use of case study in marketing management research}, booktitle={ Handbook of Research Methods for Marketing Management}, publisher={Edward Elgar }, city={London},year={2021} }