Yavuz Akay, M. And Kıymalıoğlu, A. 2025. Testing the Serially Mediating Role of Consumer, Perceived Product and Brand Innovativeness in Services. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi , vol.20, no.2 , 650-670.

Yavuz Akay, M., & Kıymalıoğlu, A., (2025). Testing the Serially Mediating Role of Consumer, Perceived Product and Brand Innovativeness in Services. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi , vol.20, no.2, 650-670.

Yavuz Akay, Meryem, And ASLIHAN KIYMALIOĞLU. "Testing the Serially Mediating Role of Consumer, Perceived Product and Brand Innovativeness in Services," Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi , vol.20, no.2, 650-670, 2025

Yavuz Akay, Meryem Y. And Kıymalıoğlu, ASLIHAN. "Testing the Serially Mediating Role of Consumer, Perceived Product and Brand Innovativeness in Services." Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi , vol.20, no.2, pp.650-670, 2025

Yavuz Akay, M. And Kıymalıoğlu, A. (2025) . "Testing the Serially Mediating Role of Consumer, Perceived Product and Brand Innovativeness in Services." Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi , vol.20, no.2, pp.650-670.

@article{article, author={Meryem Yavuz Akay And author={ASLIHAN KIYMALIOĞLU}, title={Testing the Serially Mediating Role of Consumer, Perceived Product and Brand Innovativeness in Services}, journal={Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi}, year=2025, pages={650-670} }