Swaminathan, V. Et Al. 2015. How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective. JOURNAL OF CONSUMER RESEARCH , vol.42, no.1 , 45-58.

Swaminathan, V., Gurhan-Canli, Z., Kubat, U., & Hayran, C., (2015). How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective. JOURNAL OF CONSUMER RESEARCH , vol.42, no.1, 45-58.

Swaminathan, Vanitha Et Al. "How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective," JOURNAL OF CONSUMER RESEARCH , vol.42, no.1, 45-58, 2015

Swaminathan, Vanitha Et Al. "How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective." JOURNAL OF CONSUMER RESEARCH , vol.42, no.1, pp.45-58, 2015

Swaminathan, V. Et Al. (2015) . "How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective." JOURNAL OF CONSUMER RESEARCH , vol.42, no.1, pp.45-58.

@article{article, author={Vanitha Swaminathan Et Al. }, title={How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective}, journal={JOURNAL OF CONSUMER RESEARCH}, year=2015, pages={45-58} }