Karaca, B. N. 2011. A Classification of the Brand Equity Approaches. 20th Annual World Business Congress of the International-Management-Development-Association , (Poznan, Poland), 414-421.

Karaca, B. N., (2011). A Classification of the Brand Equity Approaches . 20th Annual World Business Congress of the International-Management-Development-Association (pp.414-421). Poznan, Poland

Karaca, Bilge. "A Classification of the Brand Equity Approaches," 20th Annual World Business Congress of the International-Management-Development-Association, Poznan, Poland, 2011

Karaca, Bilge N. . "A Classification of the Brand Equity Approaches." 20th Annual World Business Congress of the International-Management-Development-Association , Poznan, Poland, pp.414-421, 2011

Karaca, B. N. (2011) . "A Classification of the Brand Equity Approaches." 20th Annual World Business Congress of the International-Management-Development-Association , Poznan, Poland, pp.414-421.

@conferencepaper{conferencepaper, author={Bilge Nur Karaca}, title={A Classification of the Brand Equity Approaches}, congress name={20th Annual World Business Congress of the International-Management-Development-Association}, city={Poznan}, country={Poland}, year={2011}, pages={414-421} }