Kubat, U. And Swaminathan, V. 2015. Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING , vol.32, no.4 , 354-362.

Kubat, U., & Swaminathan, V., (2015). Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING , vol.32, no.4, 354-362.

Kubat, UMUT, And Vanitha Swaminathan. "Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism," INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING , vol.32, no.4, 354-362, 2015

Kubat, UMUT K. And Swaminathan, Vanitha. "Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism." INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING , vol.32, no.4, pp.354-362, 2015

Kubat, U. And Swaminathan, V. (2015) . "Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism." INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING , vol.32, no.4, pp.354-362.

@article{article, author={UMUT KUBAT DOKUMACI And author={Vanitha Swaminathan}, title={Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism}, journal={INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING}, year=2015, pages={354-362} }